Others argue that labeling laws for cultured meat are unnecessary. “In order to decide whether these bills are necessary, they need to make sure there is in fact consumer confusion,” said Jarrett Dieterle, director of commercial freedoms at R Street Institute, a think tank in Washington D.C., which, according to its website, engages “in policy research and outreach to promote free markets and limited, effective government.”

Dieterle said the lack of evidence of confusion with existing substitutes, such as plant-based alternatives, supports the idea there is another factor influencing these bills.

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