Can ‘The Rock’ rescue the CEA?
But a surprising turnaround has been seen in the past few weeks, attributed almost entirely to the success of the disaster blockbuster San Andreas. Starring Dwayne “The Rock” Johnson, Carla Gugino and Alexandra Daddario, the film has taken in $99.1 million in the U.S. market ($287.1 million worldwide) through its first two weekends: solid numbers although not, to pardon the pun, ground-shaking ones. But Britain’s Guardian newspaper reports that the film’s more lasting effect could be seen in the marked uptick in Californians purchasing disaster kids and, yes, insurance:
The California Earthquake Authority, an insurance clearinghouse, has seen traffic to its website approximately double in the past week, said the CEO, Glenn Pomeroy. “The movie is getting people talking. And just to get them talking about earthquakes is a good thing.”