From CNBC:

A recent policy study, undertaken by R-Street Institute, examined India’s complex tobacco landscape and shed light on the lack of sensible and consistent regulation that focuses on safer alternatives to combustible cigarettes. The author remarked, “In a country where tobacco use rates are declining by about 2 percent every two years, allowing the use of e-cigarettes and other reduced-risk products could help boost these rates.”

The study concluded that reversing the ban on electronic nicotine delivery systems and reduced-risk oral products is paramount to advancing harm reduction in India and that a regulatory framework should be set up to prevent use by youth and non-tobacco users.