Lyft’s quest for driverless cars is over. The company recently announced  the sale of its self-driving unit to auto giant Toyota. The move isn’t surprising. Despite hefty investment, Lyft’s driverless utopia, like many others, remains more fiction than fact.
It wasn’t supposed to be like this. In 2016, Lyft President John Zimmer predicted that driverless cars would, “account  for the majority of Lyft rides within five years.” By 2025, Zimmer reasoned , private car ownership will all but end in major US cities.”
Such reasoning was largely rooted in “techno optimism:” a deeply held belief that machines are superior to humans in terms of servitude. Sensors and software, after all, don’t complain, don’t tire, and don’t demand pay hikes — or salaries at all for that matter. This trifecta is purportedly a surefire way to lift profits. Hence, the tech-centric spending spree on all things autonomous. Ride-hailing companies have burnt millions over the years on perfecting the technology.
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- “announced”: https://www.cnbc.com/2021/04/26/lyft-set-to-sell-self-driving-car-unit-to-a-subsidiary-of-toyota.html#:~:text=Lyft%20will%20sell%20its%20self,safety%2C%20according%20to%20a%20release.
- “account”: https://medium.com/@johnzimmer/the-third-transportation-revolution-27860f05fa91#.hbzb5mdg0
- “reasoned”: https://www.ft.com/content/c0c15356-403c-4379-83f6-f31cb2a1392e
- “here”: https://www.businessinsider.com/driverless-cars-automation-dead-dream-money-tech-uber-lyft-2021-5