NME Focus: Digital Marketing for Policy Ideas
New Media Exchange — a group of more than 600 center-right (digital) communications professionals — is bringing back the popular NME Focus events in 2019.
NME Focus: Digital Marketing for Policy Ideas is your one-day trip through everything you’re thinking about, working on, and wondering about with digital marketing for your organization’s experts, research, and events. A mix of talented speakers and panelists will tackle all the big topics and give you top-level insights paired with actionable ideas you can apply right away.
Join the event in-person in downtown Washington, D.C. or online through an interactive livestream — you’ll see and hear the speakers plus ask them your questions in real time.
AGENDA FOR THE DAY
9:30am – 10am || Check-in / registration
10am – 10:30am || Digital Marketing for Policy Ideas in 2019
|| Keynote speaker: Mike Thompson, CRC Public Relations
10:30am – 11:30am || Digital Storytelling – You’ve heard the advice to become a better storyteller; this panel will discuss what that means in practice. What makes a compelling story online? How do you develop a story, from start to finish, that will capture your audience’s attention?
|| Panelists: Mike Lurie, In Pursuit Of; Michael Marinaccio, Magnitude Consulting
11:30am – 12:30pm || Content Marketing – Learn to connect your message — research, events, and more — with your audience. What are the most effective digital marketing strategies for policy information? How can smaller teams or organizations apply these lessons?
|| Panelists: Lyndsey Fifield, Heritage Foundation; Maggie Obriwin, AEI; Shoshana Weissmann, R Street
12:30pm – 1:15pm || Lunch
1:15pm – 2:15pm || Reaching Decisionmakers Online – Digital organizing has an increasing effect on policy decisionmakers — and the legislation they enact. What should organizations know about reaching decisionmakers online? What are the most effective techniques to advance your policy goals?
|| Panelists: Ian Artinger, Heritage Action; Sue Zoldak, The Zoldak Agency
2:15pm – 3:15pm || Effective Grassroots Activism Online – How can you build a grassroots activism effort around your policy agenda? This panel will offer case studies and general experience about mass-based grassroots activism efforts that have worked.
|| Panelists: Matthew Hurtt, Americans for Prosperity; Mac Stoddard, FreedomWorks
Please note that speakers’ titles and affiliations are for identification purposes only.
