Whiskeys have to age for years, so how do distilleries make money?
Storing whiskey in wooden barrels can enhance its flavor – kind of like salt. Soon, “aging whiskey became more popular just because whiskey became more popular,” said Kevin R. Kosar, author of Whiskey: A Global History. “Suddenly distilleries see a reason to hold onto spirits,” he said. “They even faked aging – adding flavorings and colorings. Pour [in] a little prune juice to add a sweetness and darkness.”
