Picture a six-pack of bottles or cans. Now, imagine you want to transport or organize those bottles and/or cans. How are you going to do it?

Perhaps you might be thinking of a “tray” — say, one six six recessed wells designed to hold a cylindrical fluid container. That’s a pretty good idea. But would you think of something that looked like THIS?


Ok, maybe you would. In fact, you almost certainly would, because this is literally the most obvious design one could imagine. But that didn’t stop the U.S. Patent and Trademark Office from issuing design patent D705618 S1 this week, covering an “organizer for bottles and cans.

In case you were unclear about how such an imaginative and breakthrough design might work in practice, the grant application included this helpful illustration:

USD0705618-20140527-D00004The patent was granted to “inventor” James D. Reid, Jr., who previously was awarded a patent for the following bit of innovation. You can’t say he doesn’t have a genre.



Featured Publications