WHO Needs Reduction To Escape Unsuccessful “Quit or Die” Tobacco Strategy
This month’s ninth Conference of the Parties (COP9) of the WHO Framework Convention on Tobacco Control (FCTC) promotes a science-based public health approach to the tobacco epidemic. This represents an opportunity to acknowledge––on a global scale––that various tobacco products and modes of use have differing levels of risk, and that harm reduction should be included in its recommendations going forward.
Harm reduction is a research-based, practical approach that gives people tools—from seatbelts to clean needles—to mitigate the risks associated with certain behaviors. A growing body of data suggests harm reduction strategies applied to tobacco, while not risk-free, can provide substantially safer alternatives than combustible cigarettes––products such as electronic nicotine delivery systems (ENDS), snus, and nicotine gums and patches are prime examples.
The WHO is already an advocate for harm reduction when it comes to sexual health, opioids, and other drugs. Yet, when it comes to tobacco, they instead aim to eliminate all use and exclusively promote prohibition-style tactics. This strategy comes with significant drawbacks.
It’s widely known that cigarettes are exceptionally addictive and harmful, yet many remain unable or unwilling to stop smoking. The use of reduced-risk products provides a safer intermediate option and can help people move closer to quitting tobacco completely. On a larger scale, increased support for tobacco harm reduction (THR) could drastically reduce the burden of global tobacco-related disease and deaths, especially when paired with existing prevention and cessation efforts.
Encouraging countries to ban, rather than regulate substances fuels illicit markets, which the WHO recognizes as a problem. In addition, product safety will suffer. Counterfeit vape products have been linked to exploding batteries, misrepresentations in nicotine content, and the 2019 e-cigarette or vaping product-associated lung injury (EVALI) outbreak in the United States. Globally, well-intentioned bans on ENDS products promote a “quit or die” philosophy that deprives the very countries suffering from the greatest smoking-related disease burden of reduced-risk alternatives that are legal and well-regulated.
While the ultimate public health goal is indeed for people to quit using tobacco altogether, the established and heavily regulated substance isn’t going to disappear overnight. Fortunately, however, tobacco products don’t all carry the same risk. Combustible cigarettes are most harmful, nicotine replacement therapy products are least harmful, and various non-combustible products land in between. This continuum of risk gives people options for reducing potential harms and protecting their own health.
By ignoring years of evidence supporting the potential of non-combustible tobacco products to reduce risks associated with continued tobacco use, the WHO is missing an important opportunity to help adult smokers transition toward lesser harm.
The WHO should follow its own advice and use its influence to promote evidence-based strategies that will mitigate tobacco-related harms. First, it should acknowledge and promote THR by adding it as the fourth pillar of the FCTC, alongside (1) prevention of initiation, (2) smoking cessation and (3) protection from second-hand smoke.
Indeed, the WHO can simultaneously support the widespread application of THR and its existing tobacco control priorities by providing evidence-based guidance to countries that have not yet developed regulations around reduced-risk products. Such efforts should emphasize policies that prevent youth from initiating any nicotine use while ensuring adult smokers have low-barrier, equitable access to safer alternatives.
More than one billion people smoke cigarettes worldwide, a habit that leads to millions of deaths and even more illnesses every year. The WHO’s MPOWER model of tobacco control, focused solely on demand reduction, is a disservice to millions of adult smokers globally. Harm reduction offers a solution that can improve public health by reducing the global burden of disease and death attributable to combustible tobacco products.
Image credit: doomu