Into parcel chic? Forever 21’s new USPS fashion line curiously obliges
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From Fast Company:
The volume of mail going through the system has diminished every year since 2006, which many experts attribute to consumers shifting to email. And even though consumers have turned to online shopping, packages make up only 4% of all USPS mail. Millennials and Generation Z, who are Forever 21’s target customers, grew up with the internet, and are driving some of these trends.
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