Imagine you’re shopping in the dairy aisle at your local Whole Foods. As you scan the shelves, your eyes pause on a no-frills, old-fashioned glass bottle of milk from South Mountain Creamery. “Farm Fresh — All Natural,” the sign reads. You’re intrigued. You pull the bottle and flip it over to read a disclaimer: “Imitation milk product.”

“What on earth is ‘imitation milk product’?” you mutter to yourself, eyebrows furrowed, lips pursed in disgust. You replace the bottle and opt for a true all-natural product further down the aisle.

The only problem is that the first bottle was all-natural — at least as far as common sense is concerned.

[Read the full op-ed over at The Hill.]

 

Image credit: Valerii__Dex

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