From Financial Times:

Our response must therefore be cyber-sociological: developing digital literacy and behavioural practices with the baseline premise that unverified media cannot be trusted. “Society has never relied solely on the content itself as a source of truth,” as Jeffrey Westling, a fellow at the R Street Institute, a US think-tank, points out. “A large part of the reason why Photoshop never became the ‘death of trust’ was because people broadly became aware of the technology, as well as the myriad ways that people may be manipulated by it.”