State Policy Network: Workshop: How to Launch a Digital Campaign with Limited Budget and Resources
Many state-based policy groups face the challenge to reach their target audiences online when marketing resources and staff are limited. Fortunately, rapidly-changing digital media platforms are offering new solutions for organizations with excellent policy solutions but small budgets.
In this session, digital media professionals will teach you to create rich content with limited time and resources and provide a review of digital tools and best practices to produce and execute high-caliber digital campaigns. Learn how to choose the right audiences and maximize ad dollars on digital platforms. Attendees will also have a chance to ask the panel questions and troubleshoot real-life digital campaign scenarios.
Speakers
Bret Jacobson, Red Edge
Scooter Schaefer, Competitive Enterprise Institute
Shoshana Weissmann, R Street Institute
