For now, the effort is focused on outside groups, especially free market and libertarian-leaning organizations, many of which Meta supports financially. The calls center on policy discussions, according to people who have participated, as the company tries to anticipate issues that could arise when users socialize, work, shop and play in new virtual worlds. It’s all part of a “soft push” to move past last year’s controversies, said Wayne Brough, a technology expert at R Street Institute, a free-market think tank.

According to Brough, who was invited to participate in the calls, “they want to separate the metaverse” from the company’s political baggage.

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