In the News Shining a light on federal advertising
News broke this week that insurers plan to spend more than $500 million in coming months to market the health care plans available on the Obamacare exchanges. This will most certainly usher in a welcome change in tone in Obamacare advertising, which up until now has consisted mostly of semi-tasteless (and at times, offensive) ads aimed mainly at signing up the under-30 demographic…
