From Good Food Institute:

Libertarian and Conservative Think Tanks like the R Street Institute and the Cato Institute, and The Heritage Foundation oppose these bills because they represent needless government interference in the marketplace. “Consumers, regardless of what ‘meat’ products they choose, should be able to decide what products best meet their needs without government intervention that tries to sway their decisions” – Daren Bakst, Senior Research Fellow in Agricultural Policy, The Heritage Foundation.8

[8] Daren Bakst, States Shouldn’t Use Protectionist Schemes to Limit Consumer “Meat” Choices, Heritage Found., Feb. 28, 2019, https://herit.ag/2Hz58YZ; see also, Letter from R Street Institute, C. Jarrett Dieterle & Shoshana Weissmann, Commercial Speech & Food Labeling (2019), https://bit.ly/2QhQHuY (“Efforts to prohibit the use of commonly accepted phrases like ‘veggie burger’ and ‘plant-based meat’ run contrary to both the First Amendment and the English language. There is no evidence of consumer confusion about products like veggie burgers and other plant-based offerings, which means these prohibitions lack solid legal grounding.”)