From BMJ Global Health:

Moreover, in January 2017, provaping advocates, led by Clive Bates (a founder of consultancy and advocacy practice Counterfactual and attendee of the industry-funded Global Tobacco and Nicotine Forum since 201458) offered eight proposals to the US to promote alternative or reduced risk tobacco products, and one of the proposals was to initiate complaints under WTO agreements about unjustified prohibitions of e-cigarettes outside the US.59